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After an overtime thriller that featured 75 minutes of lead changes, Patrick Mahomes led the Kansas City Chiefs to becoming back-to-back champs. This marks the Chiefs third Super Bowl victory in five years and puts Mahomes on a rare trajectory as a 28-year-old with three Super Bowl rings...
The best Super Bowl 2024 ads featured an array of tones and styles, with half of our Top 10 being comic spots and the other half taking a more serious tone.
In recent years, advertisers have spoiled the suspense by rolling out their Super Bowl commercials ahead of the big game. Early releases and teasers help broaden a brand's exposure, garnering even more buzz for a company. Experts say the strategy is getting people to talk about a brand...
Discover Super Bowl advertising news, insights, and analysis from marketing industry experts. Find articles about the latest Super Bowl ad campaigns.
The Patriots didn’t make it to the Super Bowl this year, but fans had plenty of big games ads to keep them entertained during Sunday’s broadcast.
As the Kansas City Chiefs took on the San Francisco 49ers in Sunday's Super Bowl thriller, some of the world's top brands also sought to score points with viewers. Here are the best and worst commercials that aired in the 2024 game, according to experts. The best-ranked ads included ...
TheSuper Bowlisn't only achampionship gamefor pro football, it's also thebiggest day in advertising, with top brands aiming big-budget commercials at an expected audience of more than 100 million viewers. Many of those companies are releasing their ads early, hoping to generate buzz before the...
With the Kansas City Chiefs and the San Francisco 49ers set to face off in the 2024 Super Bowl, another conversation now begins in earnest about the TV commercials that will run during one of the most-watched television events of the year. And while some of the usual suspects ...
Or revisit Martin Scorsese’s inscrutable Super Bowl debut? Or re-watch any of a number of celebrity-packed spots with blink-and-you’ll-miss-’em cameos? They’re all here. And be sure to head to our Super Bowl 2024 Ad Review for our ad critic’s take on the best—and worst—...