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TheKansas City Chiefsand theSan Francisco 49ersare facing off in Las Vegas forSuper Bowl LVIII. And withTaylor Swift's attendancedrawing even more eyes to football's biggest day, advertisers lined up big stars and invested a sizable amount of cash to win the commercial wars. Last year, ...
This photo provided by Anheuser-Busch shows the Budweiser 2024 Super Bowl NFL football spot.(Uncredited / ASSOCIATED PRESS) Prices forSuper Bowlads have risen to a record of over $8 million, with sponsors purchasing around 10 of the most-expensive 30-second spots for the Feb....
the Super Bowl remains a huge draw, and ads for CBS’ coverage of 2024’s Super Bowl LVIII in Las Vegas seem to be moving even faster than in previous years. Brian
Robert Kennedy runs Super Bowl ad Independent presidential candidate Robert Kennedy Jr. ran an ad for his 2024 presidential campaign, drawing on the historic roots of the Kennedy dynasty while urging Americans to vote independent. The commercial had a vintage aesthetic that featured photos of Kennedy...
“As Super Bowl advertisers push creative boundaries, XR’s platform provides the infrastructure for all advertisers to maximize their impact, ensuring flawless creative delivery and engagement at scale,” said Blair Robertson, Chief Product Officer, XR. “With technology and audience fragmentation creati...
So, this brand may have taken the same approach to digital support for Super Bowl ads by targeting sports-themed sites to reach those Super Bowl fans again with their ad. How Much of the Annual Budget is for the Super Bowl? One last difference we saw between the two advertisers was how...
Automotive has historically been one of the top segments for Super Bowl advertising. Even during the Great Recession in 2008 and 2009 when the industry was hit hard, several companies such asToyota Motor,Hyundai Motorand Audi aired ads.
multidimensional people in diverse roles for it to shift the dial on inclusivity in advertising, and this is done most effectively when there’s diversity behind the camera as well as in front of it. Analysis found that most of the directors behind the 2024 Super Bowl ads were white men, ...
NEW YORK--(BUSINESS WIRE)--XR Extreme Reach, a global technology platform powering the creative economy, today announced its annual analysis of in-game advertising during the 2024 Super Bowl for trends in age and diversity compared to overall advertising benchmarks. “Our ...