A host ofdetails are still to be determined. The agreement calls for the NCAA and the conferences to pay $2.77 billion over 10 years to more than 14,000 former and current college athletes who say now-defunct rules prevented them from earning money from endorsement and sponsorship deals dat...
The ability to enter into name, image and likeness deals offers a variety of advantages to student-athletes. But these deals can also complicate an athlete’s finances in ways he or she may not expect. With some qualified help, self-education and careful planning, players can make the most ...
In the last couple of playoffs alone, the NCAA has generated over a billion dollars in revenue through television and sponsorship deals. Each stop of the game is represented by a main sponsor. Under the striking advertising of the big brands, amateur competitions are also held. ...
“I think it’s cool that through this platform, for the first time ever, any athlete can get paid — big or small. Before that, it was really just the top 1% getting paid through NIL.” Through Ahtletiverse, the USD Rugby players are able to sign up with their website and connect...
This work contributes to the literature in three ways. First, although elements of the student athlete experience have been studied in the sport management literature (Cole & Martin,2018; Fransen et al.,2020; Gearity & Murray,2011; Lopez et al.,2020), we are unaware of any publications in...
Burakowski, Katharine ANova Southeastern University, Inc.The Qualitative ReportDavies, M. J., & Burakowski, K. A. (2015). A qualitative analysis of athletic apparel and equipment sponsorship related to student-athlete recruitment. The Qualitative Report, 20, 271-285....
Podcasts Lifestyle Nike’s First Student Athlete Sponsorship Shows How Sport Can Create Change Nike has always been honored to partner with athletes who share its belief that sport can break barriers, push limits, spark change and contribute to creating a more equitable fut...