or NIL, as the fast-emerging asset is known. Plugging a product or service on social media is just one way college athletes have begun cashing in. Once the NCAA announced the NIL rules, companies large and smallhave wasted no timefinding college athletes for sponsorship deals.Sports ...
Widely regarded as one of the greatest three-point shooters in basketball history, the four-time NBA Champion and two-time MVP has enjoyed a highly successful playing career with the Golden State Warriors. It’s also been a lucrative one, supported by his sponsorship deals with Under Armour, ...
Female Athlete Sponsorship:Naomi Osaka had the highest number of brand partnerships and led the market in 2022 with 19 commercial deals. Osaka has been able to capitalize on her cross-market appeal over two continents, within two of the largest commercial markets globally. Eileen Gu and Alex Mor...
In lieu of his gold medal win, Ohno landed numerous lucrative sponsorship deals with various high profile brands. Ohno would go on to compete in two more Winter Olympics, 2006 in Turin and 2010 in Vancouver, before retiring from short track speed skating in 2013. At the time of his ...
The Barcelona player has often been named one of the best strikers of all time and has many sponsorship deals to his name. In 2016, it was reported that he spent £7million on a deluxe apartment in Warsaw, his home city. Kevin De Bruyne - £56m ...
New technology continues to disrupt how sports brands do business, from athlete performance to business decision-making. Sportico Converge is dedicated to bringing together leaders in sports and sports tech for a mutually beneficial networking and educational event. ...
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and even their legacy. Marketability transcends athletic prowess; it encompasses charisma, public presence, social media influence, and personal branding. The more relatable and engaging an athlete is, the more likely they are to attract sponsorships and endorsements, further fueling their success both...
Notable Endorsement Deals: Adidas | Electronic Arts | Uber | Vodafone The “Egyptian King” holds a unique sponsorship power as he is more than just an athlete to many — a devout Muslim, he is credited for reducing Islamophobia in Liverpool. His 2019 accolades include winning his third ...
An athlete can also ink sponsorship deals leveraging a social-media following, depending on how extensive that digital reach is. Some athletes and colleges work with collectives that can raise money to bolster schools’ recru...