The effect of strategic alliances between key competitors on firm performance. Management Research 6, no. 3: 179-87.Ritala P., Hallikas J. & Sissonen H.: The effects of strategic alliances between key competitors on firm performance. "Management Research" 2008, Vol. 6, No. 3, s. 179...
A strategic alliance is a partnership between two businesses with shared goals; each company remains independent but pools resources to reach new markets and strengthen brand awareness. Examples of strategic alliances between big brands include Uber and Spotify, Starbucks and Target, Disney and Chevrolet...
Reasons for Strategic Alliances To understand the reasons for strategic alliances, let us consider three different product life cycles: Slow cycle, Standard cycle, and Fast cycle. The product life cycle is determined by the need to innovate and continually create new products in an industry. For ...
Types of Strategic Alliances Horizontal Strategic Alliance It is an alliance between companies operating in the same business area. In other words, companies that were competitors previously now join hands to enhance their competitiveness against other competitors in the market. The classic example of ...
They distinguish six types of alliances based on their probable outcomes: collisions between competitors, alliances of the weak, disguised sales, bootstrap alliances, evolutions to a sale, and alliances of complementary equals. 展开 被引量: 282 ...
41). Based on my experience, strategic alliances with these areas could be expedited and strengthened by librarians assuming formal leadership roles in some of these non-library units, to the mutual benefit of both parties. Libraries in all sectors can benefit from strategic alignment with other ...
5、Taret theting is astrategicapproach that can help enterprises improve.(目标成本管理就是一种战略方法,它的采用可使企业增强。) 6、strategicalliances are being forged with major European companies.(正与欧洲主要公司设法结成战略同盟。) 7、What exactly isstrategicinnovation then?(那么,究竟什么是战略创...
A non-equity strategic alliance is best suited for simpler and temporary alliances. For example, where the competitors wish to undertake a one-off venture such as collaboration on a tender or consultancy opportunity. An equity strategic alliance is best suited for more complex and permanent ...
partners may communicate within an alliance in subtle, legal ways whereas the same communication between competitors outside an alliance would be illegal How Strategic Alliances Create ValueFacilitating Entry and ExitLow-cost entry into new industriesLow-cost exit from industriesManaging uncertaintyLow-...
Strategic alliances often form between companies with varying business or product cycles. For example, companies with short cycles may seek companies that have made long-term investments to aid in the rapid development of a product that would otherwise require more time. How to Form a Strategic A...