The results indicate that there were three types of MPR strategies implemented, namely Pull Strategy, Push Strategy, and Pass Strategy. Pull Strategies were in the form of digital flyers, banners, backdrops, brochures, and videos. Push Strategy was carried out by p...
Newman namely Product, Push Marketing, Pull Marketing, and Polling. An interesting finding in this study is that the Ikfina-Barra pair also used the Pass Marketing strategy in the marketing campaign process. In addition, in the entire process of political marketing that was carrie...
To support these marketing PR activities, Lapangan Golf Pondok Indah has implemented a three-way strategy involving pull, push, and pass. By utilizing these strategies and activities, Lapangan Golf Pondok Indah aims to maintain customer loyalty. The strategic location of the ...