The chapter discusses the importance of storytelling in marketing. It emphasizes that effective storytelling can create emotional connections, simplify complex ideas, and enhance brand credibility. The chapter highlights the power of storytelling to engage diverse audiences and foster brand loyalty. It ...
Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media Leseprobe & Details Blick ins Buch eBook für nur 36,99 € Sofort herunterladen. Inkl. MwSt. Format: PDF und ePUB – für alle Geräte Paperback für nur 47,95 € Versand weltweit In den Warenkorb Zusammenf...
Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University One of the very best marketing books of the year... Seth Godin, Bestselling Author and Marketing Expert The book accurately portrays the value of storytelling in the business context. Dr. Roger...
Storytelling Das Praxisbuch Karolina Frenzel, Michael Müllerand Hermann Sottong Pages: 255 eISBN: 978-3-446-41073-2 Print ISBN: 978-3-446-40698-8 © 2006 Carl Hanser Verlag GmbH & Co. KG Recommend to a librarian Buy Book Full Access...
These comics provided back-story which enhanced the viewer's experience of the film even as they also help to publicize the forthcoming release (thus blurring the line between marketing and entertainment)."10 Whatever the primary driving factor behind the current upsurge in transmedia storytelling, ...
It’ll show you what situations require a PowerPoint presentation, or when you could just speak or draw on a flipchart instead in order to start a meaningful conversation with the people in the room. Emir Zecovic Emir is theHead of Marketingat12min. In his spare time, he loves to meditat...
YouTube and Transmedia Storytelling on Educational Marketing of a Business School in Perú Andrea Elizabeth Laberian Caceda(B) and Victor Omar Vite León Universidad Peruana de Ciencias Aplicadas, UPC [Applied Sciences Peruvian University], Lima, Perú {u201221216,pcavvvit}@upc.edu.pe Abstract. ...
Now, you might ask;“but Freddy, what does storytelling has to do with blogging and internet marketing?”… …. and I would say … Everything my dear friend! Everything. You see, if you pay close attention to the world you are living in (right now) – marketing is about telling...
Its portfolio comprises services driven by expertise and the latest technology – with a strong focus on innovation and digitalization in areas like business administration, human resources, supply chain management, sales, marketing, and engineering. Siemens GBS provides business services for Siemens AG,...
Boys' Love, Transmedia Storytelling, and LGBT Awareness in Contemporary Japan Emiko Nozawa 1 Introduction With the recent "LGBT Boom," fueled by the rise of the global LGBTQ+ movement, the media coverage of individuals, activism, the news, and films and dramas related to LGBT people is ...