marketing researchThe article attempts to provide storytelling method of research, and also assesses the suitability of its use for marketing purposes. It presents research perspectives and types of stories and the research process based on this method. The advantages and disadvantages of n...
Over the years, in meetings with business owners, I’ve discovered many don’t consider storytelling to be an important part of their marketing and communication strategy. That is, they think it’s a nice idea, but would rather focus on analytics, conversions, and other elements of a success...
In addition to humanizing a brand, storytelling in marketing also has the power to create an emotional connection with consumers. Emotions play a significant role in consumer behavior, as people often make purchasing decisions based on how a product or service makes them feel. By telling a story...
One of the key benefits of storytelling in small business marketing is its ability to humanize your brand. By sharing compelling narratives that resonate with your audience, you can showcase your company’s values, mission, and the people behind the scenes. Stories that are personal and emotional...
Understand the role of a marketing manager and how it influences business growth. Learn the job requirements, skills required, salary prospects, and duties.
The complexity of emotions is what makes storytelling so effective. Sure, we might feel happy from a story, but we also might feel amazement or trust too. Jonah Berger, a professor of marketing in the Universtity of Pennsylvania’s Wharton School, along with another fellow Penn professor,Kathe...
On this episode of Renegade Thinkers Unite, Stephen shares the internal challenges his team faced when developing the idea, the global reaction to the statue, and how this striking piece of storytelling marketing sparked a global-wide conversation about equality in the workforce. Click here to ...
Lesson One: Begin with the End Game in Mind The bidding campaign was just the beginning. When Kim took on the Head of Marketing role at FIFA, they faced challenges from the start, with a two-year lead time to prepare and mobility issues due to COVID-19. This contrasts sharply with the...
Corporate Storytelling is the branch by which we apply storytelling techniques to business environments, which can happen in the format of writing mission & vision statements, presentations, marketing,sales proposals, product design, etc. Its company-wide application ensures that communication is clear ...
Storytelling in marketing is a very powerful device. Using the formula of The Hero’s Journey, we can construct great brand stories.