Business storytelling marketing: 4 winning examples & analysis The best way to connect with your audience is to hook them in with a good story.When storytelling is applied to digital marketing, it becomes a lot easier for customers to engage with a brand. However, unlike telling a story in ...
Every business has a story to tell. However, grandiose ideas and visions for your products or services are not enough. In today’s fast-moving digitally-driven world, brands and businesses cannot afford to lack humanity. Hence, it is a must to connect with your audience and engage with them...
But instead of focusing on the practicals of selling on Shopify, this video focuses onhow it feels. We’re sure anysmall businessowner would agree that the “first sale feeling” is amazing. It’s the very point where a dream becomes a reality, and Shopify captures it beautifully in this...
…You’d Be in Love, Too Few business owners are as lucky as I am. I don’t talk about them often enough, but I have some of the BEST clients in the world. Each of them are doing amazing things — changing and shifting, growing into more confident... ...
Unless you live under a rock, you’ve likely heard by now that using stories in your marketing is the Golden Ticket to business success. There are scads of blog posts and books out there all telling you WHY storytelling is so important: ...
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According to The Sprout Social Index™, transparency about business practices and values is ranked as the second type of content consumers say they don’t see enough of on social media. “If you can get a pulse from your audience in the comments section, DMs or via AMA, that qualitative...
Sarah Mitchell and Dan Hatch, co-founders of Typeset, achieved that with Traction News, an industry news site owned and operated by Tireweb Marketing, a marketing agency for tire business owners. In their presentation,How to Transform Your Tired Blog Into a Powerhouse Brand Newsroom, Sarah and...
For example, your “About” page on your website can run through your business’ story, but if you don’t break it into useful segments, your visitors might bounce before they get to the good part. Plots don't need to be in chronologi...
3. Why storytelling is important in business 4. Examples of storytelling in marketing 5. The storytelling process 1. What is storytelling? Storytelling is a dynamic two-way communication flow using words between a storyteller and an audience to build emotional bonds and hold the listener’s attent...