There’s no one-size-fits-all approach when it comes to launching a product. The timing and product launch strategy will often depend on your unique situation, including what you’re offering and your goals. This post walks through a number of key steps to consider throughout your product l...
Irrespective of whether you are selling a physical product or launching a new SaaS (software as a service) product, the event needs proper planning and strategizing. Creating sufficient buzz around your product, how to reach the target users, and hit those dream sales figures is nothing short o...
Because when you’re launching something new, there aren’t yet customers with loyalty to your brand or reasons to buy what you’re selling. A go-to-market strategy is the plan to get people both aware of and excited about your idea, enough that they’ll want to pay for it. The prob...
2. Types of product launch Hello World: Launching the first version of a product Product Hunthas literally made it their business to help the first iteration of a product to see the light of day. From its humble beginnings as one more page on the internet where product aspirants and founde...
11 Steps to Launching a Coaching Program[ILLUSTRATION OMITTED] Something that once was shunned by many firms, but has become a new...Meszaros, Erin
Launching a new product is a multi-dimensional process that consists of many aspects. One of those is the product presentation, which you’ll have to create and present both in-house as well as to the public. If you’re unsure how to get started with one, no need to worry! In the ...
Here are a few tips to bring your new product launch event ideas to reality: 1. Choose a venue that’s interesting but doesn’t outshine your product. Obviously, you want the emphasis to be on the product ” not the venue. Nevertheless, an awesome venue for your corporate event certainly...
This leads to a flurry of excitement and a frenzy of anticipation for the product. Firstly, though… What is a pre-order campaign? A pre-order marketing campaign focuses on a new product not yet released to the general public. In some instances, the product is not even in manufacture. ...
Launching a new product or service isn’t what it used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. ...
Planning and following a strategic business plan is an important part of launching a small business, as it decides how your online boutique takes shape. The best online boutique owners aren’t just creatives, they are also driven entrepreneurs. 1. Starting an online boutique takes sweat equity...