One of the best ways to detect flaws in your product is to get it tested by the right users but how will you do that? You have planned to expose your product to your audience after its launch. Beta testers are the perfect solution to this problem. Find those who are just like your ...
Product launches can be in-person events, virtual events, or hybrid events, ones that utilize both in-person and digital elements. Product launch events are designed to build excitement around a new product, attract press attention, and build sales momentum among consumers. How do product launch...
A product launch is a coordinated effort to launch a new item. We pull out what you need to know to nail a product launch.
Learn how to launch a product as a product manager. This step-by-step guide will help you ensure a successful product launch, every time.
Lutero, Leo
And on top of this statistic, of the 40% of products that do make it to the market, only half actually generate revenue. Don’t let your product become an expense and not a profitable asset for your business. Launch it with the right marketing strategy, and you’ll have a far greater...
Step 1. Pinpoint Your Launch Goals The first thing you need to do is determine your goals. This is the first step of nearly any type of business or marketing strategy and it helps direct the rest of your launch. Common product launch goals include: ...
Most fall at the first hurdle due to not having a solid product launch plan, while others fail to position themselves well enough for prospective customers. For product managers, then, the question is: how do you create compelling products that offer value to your customers and ensure you ...
A well-executed product launch plan can do the following:Establish Clear Objectives: This ensures that everyone involved in the launch, from the marketing team to the sales team, is on the same page and is working toward the same goals. Improve Internal Communication: By providing a clear ...
Sampling should be seen as a tool to help your product launch run more smoothly. To see the most value out of running a campaign, identifying your goals should be your first step. Work with your launch team to answer the following questions: What do we want to gain from sampling our pr...