Because when you’re launching something new, there aren’t yet customers with loyalty to your brand or reasons to buy what you’re selling. A go-to-market strategy is the plan to get people both aware of and excited about your idea, enough that they’ll want to pay for it. The prob...
While smaller projects won't motivate people to camp out in that nice conference room upstairs, bigger ones may require finding a new space. Where will your team work? If you're working at an office, will you move your desks and chairs to a new room? Or will you keep to your desks ...
There’s no one-size-fits-all approach when it comes to launching a product. The timing and product launch strategy will often depend on your unique situation, including what you’re offering and your goals. This post walks through a number of key steps to consider throughout your product l...
Let’s all first admit launching a new product is never an easy job. Irrespective of whether you are selling a physical product or launching a new SaaS (software as a service) product, the event needs proper planning and strategizing. Creating sufficient buzz around your product, how to reach...
Before launching a new product or service, you need to survey your current customers to determine whether there’s a need or desire for it. One of the biggest mistakes many companies make is assuming they know what their audience is looking for. ...
It encompasses all aspects of launching a product, from identifying the target audience to selecting distribution channels and crafting compelling messaging. Why Do You Need a Go-To-Market Strategy? Before we dive into the steps of creating a GTM strategy, it's crucial to understand its purpose...
Launching a new product is a multi-dimensional process that consists of many aspects. One of those is the product presentation, which you’ll have to create and present both in-house as well as to the public. If you’re unsure how to get started with one, no need to worry! In the ...
The 12 steps of launching a new program. (cover story)The article offers suggestions for introducing new services at an addiction treatment facility in the U.S. According to the author, these services must reflect a response to new question, a fresh beginning, new staff and an added ...
Launching a new product or service isn’t what it used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. ...
Stevens & Tate Marketing is proud to announce the launch of a new product called Truly Supplements.It just landed on the shelves of Walgreens this week, and I am so proud of our team for launching the brand. We have launched countless brands for Aldi and Walgreens with our provenbrand deve...