opinion. The need for survey data, therefore, increases exponentially if companies want to build an accurate consumer profile. Both social media data and market research are needed for any strong campaign, but the way in which they are used depends on the context of consumer social media usage...
Internet users in Canada who say TikTok is their favorite social network Usage Facebook reach in Canada YouTube reach in Canada Most common social media activity in Canada Social media users in Canda who are daily active users (DAUs) Time spent per day on social media in Canada Ma...
Social media usage in Western Europe Internet usage in Europe Mobile internet usage in Europe Key figures Usage Leading device to access social media in Spain Most used type of social platform in Spain Most followed type of account in Spain Main platforms in Spain Platforms with highe...
Social Media Usage Statistics (Top Picks) 5.17 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015 The average social media user engages with an average of 6.7 various social media platforms 63.7% of the global population in the world uses social ...
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2025. Research by ...
Social media usage statistics All of the SOCIAL media sites are FREE to use. However, some of them give PAID features to the daily active users. Regarding theHIGHEST number of users, can you guess who the WINNER is? I believe FACEBOOK. And it is TRUE. But the astonishing fact is that...
Social media usage across the world China has more social media users than any other country, but the data tells a different story when we factor in population sizes. North America (the region) and Brunei (the country) have the highest number of social media users as a percentage of their...
Social media usage statistics show who uses social media, which platforms users are active on, and how and when they interact withsocial media content. Globally, the average social media user engages with social media fortwo hours and 31 minutes each day, with much of that time spent on mobil...
representing a94.9% internet penetration rateamong the population. The social media usage of20.80 million Australians, which accounts for78.3% of the population, isdown 2.3% from last year.33.59 million cellular mobile connections, more than126.4% of the population, show how standard mobile technology...
In the highly diverse social media landscape of today, "social media usage" should be understood as an umbrella term for vastly different platforms such as Facebook, Instagram, Twitter or WeChat. All of these have distinct groups of users and can be used for distinct communication, marketing ...