Consumers seem to use Facebook in a markedly different way than other social platforms.52% of adults in the US get their news on Facebook, compared to just 14% on Instagram, and 1% on TikTok. The upshot for brands is that Facebook is probably the best place to release your press relea...
6. 62.7% of consumers choose Instagram over other social media platforms for brand research Although 83.1% of respondents chose “any of these eight platforms” when asked about the social media platforms they use to conduct brand research, 62.7% chose Instagram. This is more votes than any oth...
This is why having an active presence on relevant social media platforms has become a necessity for all kinds of businesses. With the help of social media, you can generate traction for your brand organically or by investing in advertising. For instance,hosting a contest or giveaway on social ...
Social media platform statistics Facebook reigns supreme among social media platforms with3.065 billionmonthly active users. YouTube comes in second place with2.5 billionmonthly active users. Both Instagram and WhatsApp have at least2 billionmonthly active users each. ...
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1. Identify platforms popular with your target audiences Social media marketers often start by identifying the platform theirtarget audiencespends the most time on. For example, if you sell beauty products to a target audience of women between 18 and 34, you might identify Instagram, TikTok, and...
Instagram is a social media platform that allows users to share photos and videos, and interact with others through likes, comments, and direct messages. It was launched in 2010 and quickly became one of the most popular social media platforms in the world, with over 1 billion monthly active...
an estimated 5 billion people globally use social media. This accounts for the active users of the big names in social media, including Facebook, YouTube, Instagram and WhatsApp, as well as popular messaging apps like WeChat and Telegram. The popularity of social media platforms continues to ...
Viewers rate YouTube as the #1 platform for delivering personalized video content. Seventy perecnt of users say they made a purchase after seeing the brand on YouTube. Social media users are 4x more likely to use YouTube to research a brand, service or product than other platforms. Globally...
Social media’s reach is far and wide. The usage of online networks is expanding along with the global digital population, proving that social media and the internet go hand in hand. Platforms were once seen as online spaces for socializing but are now utilized for matters of business, ...