think again. Social media ad spend actually grew enormously in 2020 as businesses shifted their marketing budgets to digital channels. For example, the third-quarter of 2020 saw ad spends grow 27.6% compared to the year before. (Source:Socialbakers) ...
With the help of social media, you can generate traction for your brand organically or by investing in advertising. For instance,hosting a contest or giveaway on social mediawithRafflePressis a great way to grow your reach. Plus, you can partner with other content creators or influencers to ...
Video production is the most common service social media marketers outsource. What this means for your social media marketing video strategy Video continues to dominate social media, especially short-form video. Marketers need to double down on snackable videos optimized for mobile. However, since ove...
social media marketing strategy. To do that, you need to know who uses which social platforms and for what purposes, and what types of content drive specific consumer behaviors. Social media usage statistics can help. Detailed information about platforms, user groups, and marketing performance can ...
Social media marketing statistics inform yoursocial media strategybetter. Here's how they help: Make well-informed decisions:They help you choose the right platform for your particular goals, personalize your content for better engagement and optimize your campaigns’ impact. ...
Nonprofits have claimed Facebook as the most important social media for their causes, with Twitter in a close second place, and YouTube in third place. Nonprofits share a daily average of 1.2 updates on Facebook and 5.3 Tweets. 46.1% of churches say that using social media is their most ...
So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Not sure where to start? In this piece, we’ll explore what customers are looking for from brands and share leading social media customer care statistics so teams can build stronger rela...
72% of all U.S. men use social media and 76% of all women in the U.S. use social media Now that you have a general idea of the state of social media in 2021, let’s go over the numbers for the most popular platforms, advertising figures and trends that you should be aware of...
For 2023, the social media giant introduced new formats for ads including sponsored messages and home screen ads in their Messenger service. Meta Verified also exists now for any individual looking for a blue checkmark on Facebook or Instagram at the price of $11.99-14.99 per month. ...
B2B organizations prefer LinkedIn (86%) and B2C companies choose to use Facebook (98%) for social media marketing. (Hootsuite) 58% of businesses find it challenging to measure the ROI of their social media marketing efforts. The other challenges include lack of time (56%), lack of budget...