Sponsor–sponsee relationshipsSponsorship terminationPurpose The purpose of this paper is to explore the reasons for the discontinuation of sports sponsor鈥搒ponsee relationships and categorize them. Despite the negative outcomes of a sponsorship dissolution, research on this topic is rather scarce. Design...
If a sponsor makes recommendations and the sponsee falls through, this reflects badly on the sponsor. Similar to a mentorship, honesty is important in a sponsorship relationship. Sponsees need to be willing to receive feedback and make the most of what they are learning. While sponsors need ...
The sponsor-sponsee relationship is built on trust, respect, and understanding. This connection provides a safe space for recovering addicts to express their fears, frustrations, and victories. The Mutual Benefits of Sponsorship While sponsorship is focused on helping the recovering addict, it also pr...
were used to explore the sponsor- sponsee relationship, and provide the basis for the construction and development of a sponsorship evaluation process model... N O'Reilly - VDM Verlag Dr. Müller 被引量: 4发表: 2007年 Sewing up the loopholes in the Jones Act 5991 would, in part, close...
Findings The case study of sponsorships from state-owned enterprises in Germany reveals four alternative configurations of top-management support, sponsee prominence, standardized processes, and sponsorship leverage explaining sponsor satisfaction. Originality/value The paper combines two underrepresented but ...
Cornwell, "Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor-sponsee similarity", Journal of the Academy of Marketing Science, Vol. 42, No.5:490-510, 2014.Pappu, R., Cornwell, T.B., 2014. Corporate sponsorship as an image platform: ...