Success factors in managing the sponsor–sponsee relationship—a fuzzy-set qualitative comparative analysis for state-owned enterprises in GermanyState-owned enterprisesFuzzy-set qualitative comparative analysis (Fs/QCA)Sponsor satisfactionRelationship marketing...
is a journey best taken with support, guidance, and a sense of shared experience. One of the most critical forms of support available in recovery programs like Alcoholics Anonymous (AA) or Narcotics Anonymous (NA) is the sponsor-sponsee relationship. A sponsor serves as a guiding hand, helping...
B. (2014). Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor-sponsee similarity. Journal of the Academy of Marketing Science, 42(5), 490-510.Pappu R, Cornwell TB (2014) Corporate sponsorship as an image platform: understanding the roles of ...