More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intentionadoption intentionmarketing communicationmetaphorproduct choiceproduct perceptionMetaphors appear frequently in marketing communications. Prior literature ...
Green Marketing as a Part of the Socially Responsible Brand's Communication from the Aspect of Generational Stratification Green marketing is focused on a responsible approach to the environment, which is integrated into various areas of society. In order to build a successful ... M Nadanyiova,L...
One of the main objectives of the public communication within the forest enterprises is to serve as an important tool of so-called socially responsible management of forest enterprises. The paper introduces the principles of the social and environmental role of the forest enterprise public ...
一致【例】As a responsible retailer we want to sell these products in line with the labeling guidance. 【举一反三】 15) campaign n. 参加活动【例】The move has been welcomed by health and education groups who have previously campaigned about the effects high-caffeine energy drinks can have ...
Specifically, for the Global Service Sector (GSS) Project, the skills training and apprenticeship programmes will develop the Jamaican population in higher value-added service capabilities such as Management and Leadership, IT Infrastructure, Communication, Digital Marketing, Software Development and Integrati...
Since the Dawn of Mustachianism in 2011, the same question has come up over and over again: And in these nine years since then, the movement towards socially responsible investing has only grown. Public pension funds have started to “divest” from oil c
The results show that there were significant effects of the presence of CTSCA on retailers’ website on consumer responses, after controlling consumer characteristics of socially responsible consumption behavior. That is, respondents in the study perceived that presenting the public statement in ...
“On the one hand, there is the opinion, which is supported by strong ethical and social arguments, that consumers are even responsible for their consumption’s harmful consequences if they have no bad intentions and the harmful contributions of individual consumers are negligible. On the other ...
Every organization must back up their socially responsible activities with a sound financial and accounting system by planning the need, allocation, and spending of funds as well as measuring, interpreting, and communicating the impacts of such activities. Grounding CSR in organizations can be accomplis...
Such an employee is always in charge of every design-related activity and is greatly responsible for the success of the firm.DesignerSuch a broad title of an occupation often puzzles the employee, as he or she doesn’t know what to expect. Experts of Essay Area claim that many job seekers...