Socially-Responsible Marketing Communications: Concerns, Strategies, and Initiativesdoi:10.4018/JMME.290301TARGET marketingSOCIAL responsibility of businessADVERTISING campaignsFASHION advertisingCOSMETICS advertisingSOCIAL marketingSALES promotionFALSE advertising...
What about cause marketing, green marketing, and diversity marketing? This paper will encourage thought as it discusses and explores Corporate Social Responsibility (CSR), specifically, Socially Responsible Marketing and its impact on the company's decision making and its overall marketing strategies. [...
What about cause marketing, green marketing, and diversity marketing? This paper will encourage thought as it discusses and explores Corporate Social Responsibility (CSR), specifically, Socially Responsible Marketing and its impact on the company's decision making and its overall marketing strategies. [...
At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth. Dublino, who has a bachelor's degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing ...
It is important to denote that the firm shall first hold strong ethical values related to CSR activities upon which their strategies are based. In the event this does not happen, consumers will view the corporate marketing activities as a way of masking the image and reputation, without any tr...
We characterize a unique Bayesian Nash equilibrium and express farmers' strategies and expected profits in closed forms. We discuss properties of this equilibrium and show that asymmetric information structures can lead to various novel results. We also conduct comprehensive studies on the equilibrium in...
Don’t mislead the public.Avoid saying you believe in certain values if your usual business practices don’t showcase them. Not being a socially responsible company is better than falsely claiming to be one. If the public catches wind that you’re lying, your brand reputation could take a ...
Too often research in the area of marketing has equated socially responsible consumer behavior (SRCB) with ecologically conscious consumer behavior (ECCB) and developed a profile and subsequent marketing strategies based solely on the numbers of ECCBs performed. Socially conscious consumer behavior (SCCB...
This study identifies critical and pertinent implications for brands as they reach out to religious and cultural groups across various geographies, in the context of identifying target markets and adapting marketing strategies. Originality/value This study acts in response to the consistent call for ...
摘要: This paper reviews perspectives gained through UC Berkeley's Socially Responsible IP Management and Licensing Program ("SRLP") program, which promotes solutions关键词: IP management strategies Socially responsible licensing social impact innovation Euclidean innovation valley of death non-linear ...