Non-social reachis an estimated number of contacts with a piece of content beyond social media. Non-social reach is based on the number of domains mentioning a piece of content, the average monthly visits number on a given domain, and the Visibility Ratio, which describes how big the exposit...
you need to keep track of key social media KPIs (Key Performance Indicators). These indicators go beyond vanity metrics such as follower count, likes, or fans. You need to track the key metrics that help you reach your business goals. These goals can be anything from ...
So, jump into an analytical tool, check your social media reach, and see where you can improve. Quick Tip As stated above, you can use social reach to determine which posts resonate the most with your audience. So make a list and double down on this content type. But, if you want to...
Social media metrics have the power to make your team and whole org more data-driven. Find out which social metrics matter most in 2025.
Social media metrics have the power to make your team and whole org more data-driven. Find out which social metrics matter most in 2025.
Reach is a measure of potential audience size. A large audience is good, of course, but reach alone doesn’t tell you everything. Reach becomes very powerful when compared to other engagement metrics. Use reach as the denominator in your social media measurement equations. Pick important action...
Interestingly enough, it’s also the first platform to come up when talking about the decline of organic reach on social media. What about reach on platforms like Twitter and LinkedIn? Everywhere you look, organic reach is plummeting. Today we’re going to look at why and what you can do...
Social media marketing – additional information Everyone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and pote...
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But where do you start? There are so many metrics you could be measuring on social media, so let’s cull down the list and make sure that the most important ones are at least being eyeballed. Reach Reach is defined as the number of people who could have seen your post. If you post...