How to measure your social media engagement: A 3-step approach How Lenovo paired the right content to the right audience to drive engagement What is social media engagement? Social media engagement refers to the level of interaction, involvement and responsiveness users have with your social med...
It is important to track the success of your social media campaigns to reach a point of analysis. But, it can be a complicated process even with the best tools at your disposal. So, a better way to do this is by breaking down the elements of what works for you. This includes: Knowin...
Demonstrating social media ROI isn’t just key to increasing your budget—it’s also a pivotal step for advancing your career. That’s why we created this guide: to help you finally measure social media ROI based on your brand’s unique online presence. ...
Non-social reach refers to the overall reach of a topic, product, campaign, brand name on websites, blogs, forums, newsletters, videos, podcasts, etc. How to Measure Reach Social media reach is measured very easily. Every social media platform has it’s own analytics tool that you can...
Building an actionablesocial media dashboardis a marathon, not a sprint. Jumping into reporting without clarity on what you’re trying to measure can lead to an impact narrative that falls flat. Start by defining your goals and working backward. “The ability to identify what content impacts pi...
Social media ROI is a measure of the value generated by your investments in social media activities. It quantifies the return - whether in revenue, brand awareness, customer engagement, or other key performance indicators (KPIs) - against the resources expended, such as time, money, and labor...
Now that you understand what social media metrics and KPIs are, you can use them to measure and improve your social media marketing efforts. Which allows you to improve your ROI. And isn’t that the goal? Social Media Measurement Action Plan ...
They’re the ultimate way to measure how well your social media marketing is working. 10. Click-through rate (CTR) Click-through rate, often abbreviated as CTR, represents the percentage of users who click on a link embedded in your post compared to the total number who’ve seen the post...
If your goal is to measure engagement, or how many people are interacting with your social media content, you should look at your accounts' engagement and amplification rates.— Getty Images/Halfpoint Images Social media metrics provide data points demonstrating whether your strategy is working—or...
matter most. From engagement rates to conversion tracking, you will learn how to measure success in a way that actually shapes your strategy and improves results. Because when you track what truly matters, you are not just posting, you are building a smarter, more effective social media...