Social media managers often find it problematic to measure the effectiveness of their social media work and this is where reach can be helpful. There are also brand managers and PR managers who can use non-social reach to measure the reach of content connected to their brand. If you’re a ...
I’ll explore key metrics to measure, tips for social media management, and present some modern tools that will make your life easier. Social visibilitymeasures your brand’s presence and engagement across social media platforms. By understanding and enhancing your social media efforts, you can re...
It is important to track the success of your social media campaigns to reach a point of analysis. But, it can be a complicated process even with the best tools at your disposal. So, a better way to do this is by breaking down the elements of what works for you. This includes: Knowin...
Non-social reach refers to the overall reach of a topic, product, campaign, brand name on websites, blogs, forums, newsletters, videos, podcasts, etc. How to Measure Reach Social media reach is measured very easily. Every social media platform has it’s own analytics tool that you can...
For social media marketing, our KPIs will look something like this: Measure– Engagements– Are your followers; liking, commenting and sharing your posts? Followers– How many new followers do you have? Reach– How many people are getting to see your post/ad?
Do you spend hours on your social media outreach and have no idea if it's successful? Are your clients constantly clamoring for social proof? If you haven't already done so, you need to find a strategy to measure your social media return on investment (ROI). ...
How to measure your social media engagement: A 3-step approach How Lenovo paired the right content to the right audience to drive engagement What is social media engagement? Social media engagement refers to the level of interaction, involvement and responsiveness users have with your social med...
Social media ROI is a measure of the value generated by your investments in social media activities. It quantifies the return - whether in revenue, brand awareness, customer engagement, or other key performance indicators (KPIs) - against the resources expended, such as time, money, and labor...
So it's clear thatsocial media is here to stay, and accountable programs must be created to deliver performance and ROI.Here are 3 steps to help you get started: #1: Define Key Performance Indicators (KPIs) and Measure Against Them
their customers agreed,” says John Kopanakis, professor of Business Intelligence at Hellenic Mediterranean University.“Despite putting in a lot of effort, many marketers hardly reach their targeted sales. It is because they struggle to measure the impact of their social media efforts on their ...