If you’re still wondering why you need to pay for advertising on social media, or are looking for the benefits of paid social ads for your business, the answer is simple: wider reach, more visibility, enhanced brand awareness, in-depth market insights, and targeted advertising. Have you ev...
Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way t...
In a digital era where trends shift as rapidly as the wind, this guide serves as your compass, leading you through the intricate maze of platforms, practices, and cultural nuances that define Chinese social media today. Whether you’re a marketer, entrepreneur, or simply a social media enthusi...
As always most websites on the internet have described social media marketing in a very lame language. “social media marketing is a medium to increase traffic or leads through social media sites” Wow! Who would have thought that! So let’s modify the above definition and see what is socia...
Whatwillyoulookforajobposition?ReadingAandBToimprovestudents’readingcomprehensionExerciseAFocusstudents’attentiononthetitle,andaskthemtotellyouwhatrolestheythinksocialmediaplaysinpeople’sjob-hunting.Givestudentsseveralminutestoreadthetext.EncouragethemtorefertoWORDS&EXPRESSIONS.Askstudentstoanswerthequestionsin...
January Social Media Updates Round-Up 1. Instagram’s “IG Live Badges” Earlier in January, Instagram launched its IG Live Badges. The feature started to draw top talent to the platform and has proven fruitful. Currently, the feature is one of the top-most monetizing features on the platfor...
Keep it simple, genuine, and always focused on connecting meaningfully with those you wish to reach. Frequently Asked Questions What Is The Significance Of Copywriting In Advertising? Good copywriting in advertising is key to getting people to react and engage with a social media post. It's ...
I say the process is simple, but it's notthatsimple. When crawling, social media monitoring tools take many different parameters into consideration: date range, location, duplicated mentions, spam, and other search details, in order to give you the most relevant results. ...
Key quote:“It is clear that the sands are shifting in the online video world, and what was once firmly within YouTube’s control is suddenly up for grabs.” 3.The Influencer Industry: The Quest for Authenticity on Social Mediaby Emily Hund ...
CWithouta smartphone or connection to the social media, an American man livesa simple life in China. He spends his time translating Chineseclassic works into English. The man’s Chinese name is DaiLing. “Ling” in Chinese means “mountain”, which tellssomething about his life. Dai Ling ...