A social media content strategy is a comprehensive outline of how you should plan, create, publish, and manage all your social media content. So you can better connect with your target audience and reach your goals. Think of it as a roadmap for your social media journey. Taking the time ...
This helps you establish data-driven goals and strategies for creating better content. 4. Audit your current social content Once clear on your audience and goals, it’s time to conduct a social media content audit. A content audit is one of the best ways to know how to create a ...
But if you want to use social media to grow your business, it’s not enough to post whatever you feel like, whenever you feel like. Having a well-researched, social media content plan means the time and resources you invest in social media marketing won’t go to waste. This guide will...
2. Post different types of content Successful social media strategies include diverse content types. Brands also use different types of posts to communicate different types of information and engage followers with different content preferences. For example, entertaining content might generate loyalty, but...
Building a solid foundation is key to developing an effective social media content strategy. Brands need to craft content that captures attention and is tailored to each social media platform. Scheduling and publishing content, engaging with the audience, and measuring progress are all important compon...
Social Media Engagement A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand Published onFebruary 10, 2025•Reading time7 minutes Categories Social Media Content Social Media Marketing The importance of social media marketing: 7 stats that prove social’s role in...
Learn from the best.We've run over 100 social media conferences in the last 13 years. You can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle critical social media topics. Fresh content and case studies, always.Our agendas move at the spee...
Last year while doing some research into what certification organizations were doing in social media, I interviewedSusan Cato, Senior Director of Web and New Media Strategies at CompTIA, who said, “You can’t have a social media strategy without a content strategy.” ...
Analyze your competitors’ social media content strategies and ideas and get inspired by them but do not copy them. Instead, make yours even better than theirs or copy what they are doing in a better or unique way. Have a keen eye for the types of topics, niches, and keywords being targ...
If you’re ready to devise a social media content plan, you’ll need to learn how to create social media content. Here’s an overview of the content creation process and some strategies for boosting your social media presence. Why should you create social media content?