Social Media Research & Insight Services Back to all solutions OUR SOLUTIONS Delivering actionable insights from social intelligence and other unstructured data sources. Insight service teams around the world provide an in-depth understanding of consumer-generated content, taking into account industry specif...
The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of...
The consumer survey was conducted by Lucid between October 20-22, 2021 among 1,037 US adults ages 18-75. Selected participants were those who use at least one social media platform. Information collected includes gender, age, household income, self-reported minutes per day spent on social media...
We’ve written a lot on why you need a social media strategy and have given plenty of insights into how to create one, so you should be well versed on the benefits of a good social plan. However, there are many factors that can affect your strategy and new research is always churning...
The power of social media channels has created a new world of venting and consumer voice. For example with a Product recall—you can sure there’s more than one blog post about it. And then there is disappointing customer service? A quick mention of the… Continue reading... Talkwalker:...
It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Zhihu users in China (''brand users'') against Chinese social media users in general (''category users''), and the overall Chinese consumer, ...
Robust and easy-to-use social media analytics to evaluate your social channels and make informed decisions about your social marketing campaigns.
Social media has become an integral part of our daily lives; it’s where we turn to connect with family, friends and colleagues as well as to gather a variety of information. Businesses are using social media to build brands, connect with prospects, exte
“In a world where consumer texts grow more numerous each day, automated text analysis, if done correctly, can yield valuable insights about consumer attitudes”Humphreys and Wang (2017) From banks to potato chips, from large (e.g., J.P. Morgan) to small (e.g., Kettle) brands, the gr...
Monitor healthcare and consumer health industry trends From drug development to brand launch and beyond, social media monitoring can inform consumer health and pharma companies with credible, real-world patient insights. WEBINAR Accelerating Market Research Perfor...