Ripple Strategies is a purpose-driven communications agency that designs and implements media campaigns that accelerate positive social change.
The use of social media to share knowledge is interesting and in demand by many people. Literature studies on the use of social media to share knowledge have been widely carried out, but studies on development communication and social change need further
It doesn’t matter if you run a small local business or work for a global brand, social media can completelychange your marketing efforts. This article will show you how social media is changing modern business marketing, outlining its benefits and highlighting some practical ways to maximize its...
A selection of the top nine social media trends for 2025. A report backed by data and Sendible's own research.
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Airbnb has expertly utilized user-generated content (UGC) to craft engaging social media campaigns for their target audience. By encouraging travelers and hosts to share their experiences and tag Airbnb in their posts, the company has built a large, active community on Instagram. ...
And yet, it’s common for social teams to feel siloed. “One of our main challenges as a team is collaborating with other departments and stakeholders on key initiatives or campaigns when it comes to organic social,” Kelly Bean, Social Media and Community Manager at Trustpilot, tells us. ...
Social media are said to have the potential to transform relationships between political parties, candidates, and citizens. This chapter is a study of social media use at different levels in the 2010 United Kingdom general election to see to what extent
Social Media Interventions and the Language of Political Campaigns: From Online Petitions to Platform Policy ChangesSocial media is increasingly recognised as an extraordinary form of soft power. It places at the user's disposal the ability to instantly replicate content at a geometric rate across ...
In India, the popularity of regional languages and diverse cultural preferences necessitate localized social media advertising campaigns. Advertisers need to understand the local nuances and preferences to effectively engage with the Indian audience. Underlying macroeconomic factors: The growth of the Social...