Social behavior change campaigns like the hand-washing example is about building awareness around a social issue to change someone’s behavior or attitudes. There are loads of examples of these types of campaigns. Sometimes, a campaign can be so successful, it can have an enormous effect on a ...
The relationship between war, planning and social change is an intriguing one. In Britain, both the First and Second World Wars saw the evolution of an enhanced role for the State and the framing of new social welfare legislation. If this observation is in itself uncontentious, the extent to...
Hopefully, some of these creative social media campaign examples got the wheels turning for one of your own. Many of these campaigns feature a hashtag across multiple platforms. When these campaigns get big, it can be tough to track all the entries down. Using asocial listening toollike Sprou...
And if your goals and KPIs change when you start a new campaign or marketing plan—no worries. You can reuse this template to outline your new strategy any time you need. How to develop your social media marketing strategy I've run quite a few social media campaigns for my personal br...
Think about it – women's suffrage movement, civil rights campaign, LGBTQ+ equality struggle…none of these would have succeeded had there not been numerous individuals who took a stand and spoke out. Change does not just come by itself; passionate people ignite it by challenging the existing ...
Conceptualized by ADK Fortune, this campaign hopes to bring change in people’s outlook. The campaign urges people to wish for a healthy child, irrespective of the child’s gender. This initiative captures a film wherein a progressive mother-in-law is hoping for a healthy child without being...
Since 2009 Time to Change has included among its strategies a social marketing campaign to tackle the stigma surrounding mental health problems. At the start of its third phase (2016-2021) the target group of the campaign was kept as people aged between mid-twenties and mid-forties but ...
Once you’ve picked your cause, it’s time to implement your marketing campaign. These three strategies will help you achieve your goals and make an impact. 1. Use case studies for inspiration Start by researching successful cause marketing examples. This step lets you learn about effective stra...
Because your conversion goals may change depending on the social media campaigns you run. For example, do you want more newsletter subscribers? More traffic to your site? More leads from social ads? All of the above are totally fair game, granted they’re defined beforehand. Track your social...
With these social media listening examples in the back of your mind, what gems will you discover that can change your strategy and entire business? If you’re already a Sprout customer, don’t hesitate to reach out to us if you need more help. And if you don’t have Sprout’s Listenin...