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Luo, Y., Jiang, H., & Kulemeka, O. (2015). Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders. International Journal of Strategic Communication, 9(3), 167-196. doi: https://doi.org/10.1080/1553118X.2014.960083...
Social Media and Public Relations 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者: 作者:Breakenridge, Deirdre 出品人: 页数:176 译者: 出版时间:2012-4 价格:129.00元 装帧: isbn号码:9780132983211...
Social Media and Public Relations: Eight New Practices for the PR Professional In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates ... D Breakenridge - 《Journal of Consumer Marketing》 被引量: ...
This article seeks to expand the public relations body of knowledge on two levels: firstly, Received 19 September 2015 it presents findings from empirical studies on PR practitioners’ attitudes to ethical and Received in revised form unethical practices on social media. Secondly, it compares ...
Adoption of social media into a Public Relations curriculum must be acknowledged as complex and educators must develop curriculum around social media which is sensitive to issues associated with professionalism. 展开 关键词: social media public relations relationship building spin disruptive innovation ...
A successful social media manager must be: creative strategic analytical communicative interpersonal. There are various types of social media platforms, each with its own unique characteristics and user base. Some of the most popular platforms include: ...
内容简介· ··· Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report...
Social Media Marketing Public Relations Digital Marketing Paramus, New Jersey 100 - 249 $100/hr Inquire VISIT WEBSITEVIEW PORTFOLIO Fresh Content Society 4.3(1 review) Building world-class social media communities that drives business growth. FCS is an award winning organic social media marketing...
It is argued that the architecture of social media disrupts traditional relations in organisational life by driving employer and employee actions that (re)shape and (re)constitute the boundaries between public and private spheres. Although employers and employees are using the same social technologies,...