Mass communication The role of social media in public relations GONZAGA UNIVERSITY Michael HazelCher Desautel ChappelleJakeThis thesis provides an assessment of how organizations utilize social media sites in p
Public sentiment towards the police is a matter of great interest in the United States, as reports on police misconduct are increasingly being published in mass and social media. Here, we test how the public’s perception of the police can be majorly shaped by media reports of police brutality...
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The result of the eight Egyptian universities confirmed that social media have the significant impact on higher education institutions especially in term of learning tools and teaching aids, faculty members’ use of social media seen at a minimum level due to several barriers (internet accessibility, ...
Since last 2 decades we as a society have been seeing the rapid growth of social media. May it be face book, Instagram, Whatsapp, and endless more such platforms which created a space for human...
What is the Role of Social Media? There has been a gradual and steady decline in the importance of and trust in traditional mass media (print, radio and TV), which has paved the way for a rapid rise in the use and importance of the internet and social media, where an individuals ...
Social innovation as an appropriate process in response to health crises has led to new forms of relationships and empowered the communities. And to promote public health, it provides the opportunity for all members of the society to participate in crisis resolution and optimal use of resources....
These findings suggest that social media metrics may work as a new form of alternative to the two-step flow model of communication. The findings also reemphasize the need for media organizations to maintain their credibility in the generational shift of news consumption....
"Social Media Matters" Aims to Bridge the Gap HONG KONG--August 24, 2012--(Business Wire)-- Social media now plays a "primary role" for business in Asia, but the region's companies remain slow to adopt usage of social platforms, a new poll of regional se
Global environments and market conditions are constantly changing worldwide. The change in the media landscape brought by the popular use of social media and online platforms has also created a change in the ways markets consume media messages. An econom