Mass communication The role of social media in public relations GONZAGA UNIVERSITY Michael HazelCher Desautel ChappelleJakeThis thesis provides an assessment of how organizations utilize social media sites in public relations. The study investigates the relationships between social media (SM) and public ...
Public Relations and the Social Media Public relations can be defined in many ways. Public relations, basically are the action of any organization focused on promoting goodwill between the organization and the internal or external publics. One of the widely accepted definiti... AA Katheery,H Mus...
Public sentiment towards the police is a matter of great interest in the United States, as reports on police misconduct are increasingly being published in mass and social media. Here, we test how the public’s perception of the police can be majorly shaped by media reports of police brutality...
This work presents the research exploring the role of Web 2.0 technologies and social media in relationship marketing (RM) in the retail banking sector and specifically their role in the banking industry of the South-East European (SEE) region. Following unresolved questions in the literature regard...
Since last 2 decades we as a society have been seeing the rapid growth of social media. May it be face book, Instagram, Whatsapp, and endless more such platforms which created a space for human...
As social media has grown in popularity and use, it has also become an important marketing and communication tool for businesses. Learn how social...
between the two seemingly irrelevant industries, and that social media is an effective and efficient channel for video game marketing and PR.;Therefore, this thesis is intended to explore the state of marketing/public relations activities of the video game industry in the new social media context....
Role of media and social networking sites in internal security challengesIn the regions of South Asia- India, Nepal, Bangladesh, Sri Lanka, Maldives, and Pakistan, there is intense internal turbulence and disturbances due to rebellion movements, ethnic conflicts and rel...
marketing. These platforms are also used as essential communications channels. Platforms like LinkedIn, Facebook, and Twitter are used by almost everyone.Social mediais about networking, collaborating, and generating and sharing knowledge, and all of these features offer great value in higher education...
"Social Media Matters" Aims to Bridge the Gap HONG KONG--August 24, 2012--(Business Wire)-- Social media now plays a "primary role" for business in Asia, but the region's companies remain slow to adopt usage of social platforms, a new poll of regional se