Public relationsThis paper employs the collective case studies approach in an examination of four award-winning public relations campaigns conducted across a variety of social media platforms in order to determine the best practices of, and near term trends, in the effective use of social media for...
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book...
Social Media and Public Relations 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者: 作者:Breakenridge, Deirdre 出品人: 页数:176 译者: 出版时间:2012-4 价格:129.00元 装帧: isbn号码:9780132983211...
Public Relations We strategically craft stories and identify the right journalists to ensure your company is getting the most media attention possible. Social Media Dittoe PR’s team of social media pros will work with your team to create social media strategies aimed at achieving your goals....
In Social Media and Public Relations, PR veteran Deirdre K. Breakenridge presents focused, actionable best practices for every PR pro, marketer, and strategist: the eight social media skills and mindsets most tightly linked to success right now. Drawing on her unsurpassed experience counseling Fortune...
Public Relations Social Media Marketing Email Marketing Advanced Digital Expand Your Reach With Top Tier Public Relations A Public Relations campaign strategy crafted by our experts will expand your reach and provide the exposure you’ve been looking for. You shouldn’t have to spend your time and...
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. The Social Media Handbook. New York: Routledge, 2014. 187 pp.Jay Baer YOUTILITY, Why Smart Marketing Is about Help Not Hype. New York: Portfolio/Penguin, 2013. 219 pp.Gary Vaynerchuk Jab, Jab, Jab, Right Hook, How to Tell Your Story in a Noisy Social World. New York: Harper...
Social media and public relations can no longer be considered mutually exclusive; they are now inextricably linked. Leverage hashtags for PR campaigns Hashtags are used to follow trending topics and conversations online and, when used strategically, can be a great way to promote your company. Coming...