Although experienced professionals understand that social media is transformative for healthcare organizations, some still need to persuade their leaders of its impact and elevate their strategies. From boosting patient engagement to transforming service delivery, the potential benefits are huge. Of course,...
Getting started on social media can be daunting if you've never done it before, and many a healthcare professional may wonder what all the fuss is about. This guide has been created to help you make an informed decision about whether you should be on social media, and what benefits it c...
Medical professionals may think that social media is more for sharing what you cooked for breakfast than what health procedure you’re undertaking — and they’re right. But that doesn’t mean that social media isn’t a valuable marketing tool for doctors and healthcare providers. When done ca...
Even though the anesthesiologist was absolved of liability by the jury, the fact that this case proceeded to trial is a stark reminder that improper use of social media by healthcare providers can result not only in bad publicity for institutions but also the potential for civil liability. All...
SOCIAL mediaINNOVATION adoptionMEDICAL personnelSOCIAL media in medicineMEDICAL technologyThe growth of social media has long been on the radar of health professionals, their industries and their regulators. The initial response by many was one of fear and ignorance. Although t...
There are many interesting articles about the use of social media by healthcare professionals, many of them published in academic journals. If you have interesting content to add to this section, please let us know! Interesting articles about social media and the cardiology com...
Don’t: Argue with other healthcare professionals. It’s fine to share your opinion on a health topic and disagree with someone else, but do it politely. Some healthcare providers seem to feel the need to vehemently criticize others, thinking that it will elevate themselves. You might win ...
Social media allows healthcare professionals to engage current patients and attract new patients by providing relevant, timely and educational information. It allows you to build credibility and trust, particularly for a younger audience. A study compiled byDemi & Cooper Advertising and DC Interactive ...
L. (2014). Social media and health care professionals: benefits, risks, and best practices. Pharmacy and Therapeutics, 39(7), 491–520. PubMed PubMed Central Google Scholar We Are Social. (2020). Digital in 2020. Retrieved from https://wearesocial.com/global-digital-report-2019. ...
Every day, more healthcare professionals discuss medical issues online. Many simply share their views on platforms they use normally, like Facebook. Others might join discussion forums for professionals in their specialties. Others want to share their thoughts in a longer format and turn to writing...