Social media is a versatile tool for healthcare, serving as a patient acquisition, brand management and public awareness platform. Despite its benefits, leveraging social media effectively in healthcare is challenging due to industry regulations and unique objectives. ...
Social media is a versatile tool for healthcare, serving as a patient acquisition, brand management and public awareness platform. Despite its benefits, leveraging social media effectively in healthcare is challenging due to industry regulations and unique objectives. ...
To further research in healthcare social media. #hcsmR is a collaboration between Symplur and Stanford Medicine X. See over 200 published research articles.
Today, healthcare social media marketing is a necessity if you want your practice to remain competitive and relevant to healthcare consumers. During the COVID-19 pandemic, for example, social media served as an important source of information for consumers. One study found that 76% of respondent...
worldwide, even a momentary social media mistake can go viral. The assumption that the things you post, even if deleted a moment later, will potentially be seen by thousands and reside permanently on the internet will help ensure your additional attention to your posts, both professional and ...
Social media posts can be used to explore public perceptions of interprofessional teams and healthcare professionals. The aim of this study was to use social listening technique to explore unfiltered public perceptions of the professionals involved in healthcare teams during the COVID-19 pandemic, in...
Some people use social media in healthcare primarily as an advertisement for their brand. As such, they make each and every post a promotional ad. Social media strategists know that this is a mistake. A good mix of posts helps to build trust and maybe even lead some people in the commun...
Healthcare companies leverage social media to educate patients, promote wellness, and spotlight medical innovations. In the Past 30 Days... POSTS PER company PER WEEK 6.6 ENGAGEMENTS PER POST 81.1 ENGAGEMENT RATE PER POST 0.03% In the last 30 days, the average company in this landscape has gro...
An understanding of healthcare super-utilizers’ online behaviors could better identify experiences to inform interventions. In this retrospective case-control study, we analyzed patients’ social media posts to better understand their day-to-day behavio
“long- and short-form videos, images and written posts that people have shared on discussion boards, Q&A sites, and social media platforms,” as well as “more details about the creators of this content, such as their name, profile photo or information about the popularity of their content...