Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketin...
Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influe...
Andreasen, R.A. (1997). Prescriptions for theory-driven social marketing research: A Response to Goldberg's alarms. Journal of Consumer Psychology, 6(2), 89-96. http://www.jstor.org/stable/1480656ANDREASEN, Alan R. Prescription for theory-driven social marketing research: a response to ...
"Dave takes social media from concepts and theory to concrete, simple steps that make it easy to implement social technology in your business."—Marco Roncaglio, Director of Online Marketing, Personal Care, Philips Consumer Lifestyle, Amsterdam ...
Since 1946, marketing scholars have been trying to capture the field with a comprehensive general theory as a consistent framework of analysis. This study advances this ongoing project by theorizing and defining marketing as a unique form of social system. To conceptually and coherently define, ...
Social marketing was consideredan effective tool for the resourcesand the technologicalexpertisenecessaryto actually produce the disk. Through their contract with the behavior change; Oak Ridge Institutefor ScienceandEducation(ORISE),the . The proposedCD-ROM format wasregardedaspoten- tially useful for ...
and Twitter. We can also in practical terms of social media as another type of digital marketing channel that marketers can use to communicate with consumers through advertising. But we can also think of social media more broadly, seeing it less as digital media and specific technology services,...
This bestselling text tackles the new frontier of social media marketing, challenging readers to understand the exploding world of social media. Its award-winning balance of essential theory and practical application has received much acclaim as a book with significant future potential. The latest edit...
In addition to this coping framework for social media privacy, Stutzman examined the creation of multiple profiles on social media websites, primarily Facebook, as an information regulation mechanism. Through grounded theory, he identified three types of information boundary regulation within this context...
Interest in food and online communication is growing fast among marketing and business scholars. Nevertheless, this interest has been not exclusive to thes