LuAnderson, DorisPitts, Linda
Nevertheless, communication theory, embracing diffusion of innovations and social marketing, can make a significant contribution in improving health status. This paper explores, through an examination of the literature and the experience of a worldwide research and development project, the synthesis of ...
Based on a theoretical discussion this article seeks to validate the viability of the Social theory of communication to understand how the interdependence between the public communication system and the political system in the United States materialises. Method. The study is based on theoretical ...
The traditional way of communication refers to face-to-face communication. This type iskind ofmonotonous, which will easily make the participators feel bored. However,with the appearance of social networks, the methods ofcommunicationbecome unlimitedin theory. Social networks enable us tohavevideo ...
Online social marketing: website factors in behavioural change .Communication theory was used to harmonize influence taxonomies and techniques;this proved to be an effective way to organize a diversity of persuasion, ... B Cugelman - 《University of Wolverhampton》 被引量: 22发表: 2010年 On the...
Health Communication and Social Marketing Campaigns for Sexually Transmitted Disease Prevention and Control Background: Despite the ubiquity of sex in the media, a culture of silence surrounds sexual health in the United States, serving as a barrier to sexually transmitted disease (STD) prevention, ...
(Orben et al.2019), other research has shown that social media can benefit individuals through a number of different avenues such as teaching and developing socialization skills, allowing greater communication and access to a greater wealth of resources, and helping with connection and belonging (...
Sebastian Schleidgen Institute of Philosophy, FernUniversitaet in Hagen Germany Nicolas Schmid Department of Humanities, Social and Political Sciences Switzerland Zsuzsanna Schnell Department of Cultural Theory and Applied Communication Studies, University of Pécs Hungary Hanneke Scholten Communication Science, ...
Morgan RM, Hunt SD (1994) The commitment-trust theory of relationship marketing. J Mark 58:20–38 Article Google Scholar Lewandowski J, Rosenberg BD, Parks MJ, Siegel JT (2011) The effect of informal social support: face-to-face versus computer-mediated communication. Comput Hum Behav 27:...
There are some softer elements to communication that companies can take to improve their social identity. It's important to realize that every social platform has its own nuisances; therefore, companies must be mindful of delicate differences that may implicitly define its identity on its own. ...