The appearance of 4I model refined marketing theory. 营销理论从4P、4C、4R发展到4I,他们之间并不是取代关系,而是一种互补、完善和发展的关系,"4I"模型的出现使关系营销更为"精细化"。 3. Positioning is a fundamental concept in marketing theory. 定位市场营销理论中的一个重要概念,分析定位的本来含义...
Theory and model use in social marketing health interventions. The existing literature suggests that theories and models can serve as valuable frameworks for the design and evaluation of health interventions. However, ... NR Luca,LS Suggs - 《J Health Commun》 被引量: 83发表: 2013年 ...
Outlines a historical model for comparative studies of economic theory. Briefly describes the changes in economic theory that have occurred from the early ... W.T. Easterbrook - 《Social Science Electronic Publishing》 被引量: 3发表: 2009年 Big Ideas in Macroeconomics Macroeconomists have been car...
Theory and model use in social marketing health interventions. The existing literature suggests that theories and models can serve as valuable frameworks for the design and evaluation of health interventions. However, ... NR Luca,LS Suggs - 《J Health Commun》 被引量: 83发表: 2013年 Principles...
theoryPrinciplesBenchmarkcriteriaConceptsTechniquesNewconceptualizationPurpose – This paper aims to set out a new hierarchical and differentiated model of social marketing principles, concepts and techniques that builds on, but supersedes, the existing lists of non-equivalent and undifferentiated benchmark ...
Marketing Theory, 3(4), 411-26.KELLY, Kathleen J.; EDWARDS, Ruth W.; COMELLO, Maria Leonora G.; PLESTED, Barbara A., THURMAN, Pamela Jumper; SLATER, Michael D. The Community Readiness Model: A Complementary Approach to Social Marketing. Marketing Theory, vol. 3. Sage, 2003, pp. 411...
The present study broadens the theory of reasoned action model to include three va... J Fitzmaurice - 《Psychology & Marketing》 被引量: 179发表: 2010年 Minorities in Children's Television Commercials: New, Improved, and Stereotyped Mass media is one means by which consumers learn how to ...
The STELa social marketing planning model is a simple but also a systematic four-step and ten-task model for applying key social marketing concepts when planning, managing, and evaluating social marketing interventions. The STELa model was developed following a review of other social marketing plannin...
Originality/value – The COM-SM model reworks the association between behaviour change insights and the social marketing mix, proposing a new way of designing social marketing interventions. 展开 关键词: Marketing Social marketing theory 4Ps of social marketing COM: capability opportunity motivation ...
Social marketing is an academic field and an applied approach to achieving behavior change commonly used in health. Social marketing draws on marketing approaches and always has a clear behavioral goal to benefit society and individuals. Social marketing programs are designed based on insights about th...