Social marketing customer orientation: A conceptualization, typology, and conceptual framework. Journal of Nonprofit & Public Sector Marketing, 25(1), 56-8Leo, C. (2013). Social Marketing Customer Orientation: A Conceptualization, Typology, and Conceptual Framework. Journal of Nonprofit and Public ...
The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities (2008). “Implicit” and “explicit” CSR: a conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management ... BR Chabowski,JA Mena,TL ...
This review expands our insight into the ways the required adaptation to digital channels caused by COVID-19 has affected the creation of brand equity through social media marketing. Based on a systematic literature review, we propose a conceptual framework that answers the following research question...
Hence, this study develops and proposes a conceptual model to address relationships between customer relationship management, social media technologies, customer engagement, positive word of mouth and brand loyalty. This paper brings significant contributions to hospitality CRM literature and marketing ...
The aim of the present study is to examine the concept of creativity in social advertising and develop a conceptual framework. Using focus group methodology, we gathered data from 60 consumers. The findings of the study indicate that creativity is a sense-making process that develops positive ...
International sport marketing: practical and future research implications These include how entrepreneurial sport ventures affect internationalization, branding, corporate social responsibility, tourism, regional development, marketing and ... V Ratten,H Ratten - 《Journal of Business & Industrial Marketing》 ...
Consumer behavior analysis represents one development within the behavior-analytic tradition of interpreting complex behavior, in which a specific conceptual framework has been proposed (i.e., the Behavioral Perspective Model). According to this model, consumer behavior occurs at the intersection of a ...
The rise in the importance of responsible marketing reflects today's consumer demands for transparency and socially responsible behavior from firms. This approach, focusing on the social, economic, and environmental impact of business practices, is key to building long-term customer trust and addressing...
(1993), which have been used widely in the market orientation literature, are employed in this study. However, the present study extends strategic marketing knowledge by postulating that these factors are equally determinants of CSR. The proposed integrated conceptual framework suggests the measures ...
(1993), which have been used widely in the market orientation literature, are employed in this study. However, the present study extends strategic marketing knowledge by postulating that these factors are equally determinants of CSR. The proposed integrated conceptual framework suggests the measures ...