The conceptual framework of marketing space, with associated concepts provides the basis of a new lexicon for practitioners and academics interested in, and utilising, events for marketing purpose. The paper also explores the rationale for the growing resonance of marketing events; examining the ...
Existing streams of literature in marketing, management, and organizational behavior are integrated to propose a conceptual framework that highlights the customer contact employee's dual role as employee and external customer of the organization. Several iterative "cycles of success" are proposed whereby ...
The possible relationships that may exist between these variables is depicted in the conceptual framework. This paper attempts to clarify the relationships between the variables that have been identified and the decision to adopt. 展开 关键词: Theoretical or Mathematical/ marketing photovoltaic power ...
RESEARCH ARTICLEDeterminants of content marketingeffectiveness: Conceptual framework andempirical findings from a managerialperspectiveClemens Koob ID *Departmentof Health and Nursing, Katholische Stiftungshochschule Mu¨nchen, Munich, Germany* clemens.koob@ksh-m.deAbstractContent marketing has gained momentum ...
In the ever-evolving digital landscape, metaverse has emerged as a physical reality simulation of various people's daily activities, including shopping and retailing. Many Fashion brands have stepped into the metaverse as new and innovative marketing platforms, offering unprecedented opportunities in the...
present a conceptual framework that serves as: a potential how-to guide for place managers; an evolution of place branding strategy; a cautionary tale about place brands developed without stakeholder involvement; and a way to open up the theory space to arrive at a potentially ideal marketing ...
NCEPTUAL FRAMEWORK. THE MARKETING VALUE OF RELATIONAL GOVERNANCE AS A SOLUTION TO AGENCY PROBLEMS: A CONCEPTUAL FRAMEWORK.THE MARKETING VALUE OF RELATIONAL GOVERNANCE AS A SOLUTION TO AGENCY PROBLEMS: A CONCEPTUAL FRAMEWORK.Relationships between buyers and suppliers, firms and advertising agencies, ...
TOWARD A BROADER UNDERSTANDING OF MARKETING CAPABILITIES: CAPABILITIES AND ENVIRONMENTAL SUSTAINABILITY: A CONCEPTUAL FRAMEWORK Emerging literature on sustainability suggests that environmentally responsible strategies can contribute to competitive advantage and enhanced firm financ... P Tansuhaj,N Mouri,BJ Maria...
Inward Technology Licensing as an Alternative to Internal R&D in New Product Development: A Conceptual Framework Many marketing practitioners and authors already accept that inward technology licensing (ITL) can be a viable alternative source of new products to internal R&D. Yet, new product development...
Understanding what marketing messages trigger sustainable consumer behavior is one of the key issues for companies to be able to design effective green marketing. The goal of this paper is to present a conceptual framework for a green marketing approach