Indeed, the cost advantages of local players and their increasing ability to learn from global retailers’ store layouts and promotional campaigns will likely make it difficult to enter China’s mass market with a pure-value play. An alternative approach, which multinationals such as...
A very different thing compared to what happens in videos made for single-brand stores, which, in turn, are linked to large multinational chains: think of a brand like Zara, always sticking to clothing. A video for shops is a kind ofproduct videosince the main body of the video is the ...
Against this background, Muji has made some plans to adjust its store strategy. In fact, fast fashion brands such as Zara, H&M and UNIQLO also have similar attempts to open big stores and close stores. This is the online shopping has been fully popularized, the brand began to advocate the...
(closed) andZara. The prices are standard, but there are always a lot of shoes in the sale section, so this is a great time to pick up a few bargains or you can go for the basics ranges. Those are also good options if you need larger sizes, as they use the same stock as ...
Street markets (mercadillos) are great places to buy souvenirs and fresh fruits & vegetables. All markets are similar, selling fake brand name handbags, sunglasses, watches and wallets as well as a myriad of clothing, spices, shoes, music and more. However, some have specialty items that ...
Zara chose the locations of its chain shops based on the estimation of consumers in regions and conducted different brand distribution strategies after realizing the consumer preferences in different regions via historical sales performance data [18]. The business strategies help Zara to grasp the ...