Street markets (mercadillos) are great places to buy souvenirs and fresh fruits & vegetables. All markets are similar, selling fake brand name handbags, sunglasses, watches and wallets as well as a myriad of clothing, spices, shoes, music and more. However, some have specialty items that y...
Zara chose the locations of its chain shops based on the estimation of consumers in regions and conducted different brand distribution strategies after realizing the consumer preferences in different regions via historical sales performance data [18]. The business strategies help Zara to grasp the ...