E-commerce clothing brand Shein took a group of diverse influencers to Guangzhou, China in June. What was meant to be a standard press tour went awry when people reacted negatively to the social posts about the trip,NPR reported. Shein invited the group to see itsInnovation Center, where s...
A splashy pop-up is one way to reach shoppers directly, give them free stuff, and have them come to their own conclusion about a company that has been plagued with bad PR, including a messy influencer trip aimed at dispelling these critiques. But if the pop-up was supposed to help ...
(“bod goals”). at some point, someone would question whether such cheap clothing could possibly be ethical, but a chorus of voices would leap in to defend shein and the influencer with equal zeal (“there so cute tho.”“it her money, leave her alone.”) and the original commenter ...