She said Shein was the first brand to ever take her on a "brand trip," which are a common form of influencer marketing. When the videos of her trip started getting blowback, Dani says she signed a deal with Shein to "help them with debunking a lot of these rumors," noting that "...
E-commerce clothing brand Shein took a group of diverse influencers to Guangzhou, China in June. What was meant to be a standard press tour went awry when people reacted negatively to the social posts about the trip,NPR reported. Shein invited the group to see itsInnovation Center, where s...
(“bod goals”). at some point, someone would question whether such cheap clothing could possibly be ethical, but a chorus of voices would leap in to defend shein and the influencer with equal zeal (“there so cute tho.”“it her money, leave her alone.”) and the original commenter ...