She said Shein was the first brand to ever take her on a "brand trip," which are a common form of influencer marketing. When the videos of her trip started getting blowback, Dani says she signed a deal with Shein to "help them with debunking a lot of these rumors," noting that "...
E-commerce clothing brand Shein took a group of diverse influencers to Guangzhou, China in June. What was meant to be a standard press tour went awry when people reacted negatively to the social posts about the trip,NPR reported. Shein invited the group to see itsInnovation Center, where s...
SEE ALSO: Shein exploited marginalized women for their influencer trip. It worked. Amazon's new low-cost retailer is called 'Haul' Haul, Amazon's new economical online retailer, will keep prices capped at $20. However, most of the products will be less than $10. Amazon's press release...
A splashy pop-up is one way to reach shoppers directly, give them free stuff, and have them come to their own conclusion about a company that has been plagued with bad PR, including a messy influencer trip aimed at dispelling these critiques. But if the pop-up was supposed to help ...
work than some of her friends with normal after-school jobs make in a week. in exchange, the brand gets relatively low-cost marketing, in the places where its target audience, teens and twentysomethings, prefers to hang out. while shein has collaborated with major celebrities and influencers...