The Serviceable Obtainable Market (SOM) is an estimate of the portion of revenue within a specific product segment that a company is able to capture. Another way of looking at it is as an estimate of the market share for a particular product that a company can garner. It is part ofmar...
A serviceable obtainable market (SOM) is the portion of the serviceable available market (SAM) that you can realistically capture. Your current offerings, pricing, and competitors could impact your SOM.
The Serviceable Obtainable Market (SOM) is an estimate of the portion of revenue within a specific product segment that a company is able to capture. Another way of looking at it is as an estimate of the market share for a particular product that a company can garner. It is part ofmarket...