Serviceable obtainable market (SOM).SOM is a segment of SAM that captures the realistic market share for your specific offerings, accounting for your historical business performance,brand awareness, and competition. TAM, SAM, and SOM are three metrics that represent different market segmentation levels...
SOM can be compared to the total obtainable market, which is the entire market demand for a specific product or service. It can also be compared to the serviceable available market, which is the portion of the market within geographical reach. The best way to understand SOM is to look at...
A serviceable obtainable market (SOM) is the portion of the serviceable available market (SAM) that you can realistically capture. Your current offerings, pricing, and competitors could impact your SOM.
SOM can be compared to the total obtainable market, which is the entire market demand for a specific product or service. It can also be compared to the serviceable available market, which is the portion of the market within geographical reach. The best way to understand SOM is to look at ...