All of these factors should be used in conjunction when estimating SOM. However, in some situations, it may be appropriate to focus on one or two. For example, a company that is initially entering a market will
For example, a Texas ecommerce merchant of sustainable cleaning products could check market reports to find that the global market for household cleaning products was around $38.4 billion in 2023. From there, they could determine what percentage of that market is available in their region—and how...
Although the serviceable obtainable market (SOM) metric offers a more realistic picture of market potential than serviceable addressable market (SAM) or total addressable market (TAM), it can still create unrealistic expectations for what revenue companies can expect to earn for a specific period. SO...
Although the serviceable obtainable market (SOM) metric offers a more realistic picture of market potential than serviceable addressable market (SAM) or total addressable market (TAM), it can still create unrealistic expectations for what revenue companies can expect to earn for a specific period. SO...
For example, a Texas ecommerce merchant of sustainable cleaning products could check market reports to find that the global market for household cleaning products was around $38.4 billion in 2023. From there, they could determine what percentage of that market is available in their region—and how...
For example, a Texas ecommerce merchant of sustainable cleaning products could check market reports to find that the global market for household cleaning products was around $38.4 billion in 2023. From there, they could determine what percentage of that market is available in their region—and how...
For example, a Texas ecommerce merchant of sustainable cleaning products could check market reports to find that the global market for household cleaning products was around $38.4 billion in 2023. From there, they could determine what percentage of that market is available in their region—and how...
Serviceable obtainable market is a measure of how much of the current market your business can realistically capture.
Serviceable obtainable market is a measure of how much of the current market your business can realistically capture.
Serviceable obtainable market is a measure of how much of the current market your business can realistically capture.