All of these factors should be used in conjunction when estimating SOM. However, in some situations, it may be appropriate to focus on one or two. For example, a company that is initially entering a market will have zero to limited historical information. Serviceable Obtainable Market – Imp...
SOM is a realistic look at the market for your business and the last layer of market size analysis. Here’s a breakdown of other key market size metrics and how they interrelate: Total addressable market (TAM).TAMrepresents the entire market demand and revenue potential for your company’s ...
When evaluating new investment opportunities, a key part of due diligence is determining the size of the company’s Serviceable Addressable Market (“SAM”), or the market opportunity that exists within the company’s existing core products / services and geographical reach. To determine the size,...
All of these factors should be used in conjunction when estimating SOM. However, in some situations, it may be appropriate to focus on one or two. For example, a company that is initially entering a market will have zero to limited historical information. Serviceable Obtainable Market – Import...
When evaluating new investment opportunities, a key part of due diligence is determining the size of the company’s Serviceable Addressable Market (“SAM”), or the market opportunity that exists within the company’s existing core products / services and geographical reach. To determine the size,...