Serviceable addressable market (SAM).SAM is a segment of TAM that takes into account your company’s geographical reach and distribution capabilities. Serviceable obtainable market (SOM).SOM is a segment of SAM that captures the realistic market share for your specific offerings, accounting for your...
When evaluating new investment opportunities, a key part of due diligence is determining the size of the company’s Serviceable Addressable Market (“SAM”), or the market opportunity that exists within the company’s existing core products / services and geographical reach. To determine the size,...
A serviceable obtainable market (SOM) is the portion of theserviceable available market(SAM) that you can realistically capture. Your current offerings, pricing, and competitors could impact your SOM. Perhaps you create software for hospitals. Your total addressable market (TAM) could be every hospi...
When evaluating new investment opportunities, a key part of due diligence is determining the size of the company’s Serviceable Addressable Market (“SAM”), or the market opportunity that exists within the company’s existing core products / services and geographical reach. To determine the size,...