Regularly review campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS), to identify areas for improvement and optimization. Use A/B testing, bid adjustments, ad optimizations, and ...
Another tip for when you're finding it hard to reach news websites is to send out press releases during the summer, holidays, or other moments when the amount of real news is relatively low. In these periods, you usually have a higher possibility of getting mentioned. Offline Media While ...
One of the largest cities in KSA by population, Ta’if is known for being the “summer capital” of Saudi Arabia and is a prominent resort city thanks to its proximity to the coast and mild climate. Ta’if is located in an agricultural region that sources exports of fruits and honey. D...
Assess seasonality and trending terms Some search terms are more popular at certain times of the year than others. Searches for “discount codes” are more popular during November than the summer, for example. Searches for the Olympics spike every four years. Use the “three month change” or ...
Structured data enhances your products in the search results. This data ensures that search engines have the extra details that improve your visibility and click-through rates and ensure that you outrank your competitors. Here are some forms of structured data: ...
Then you can see that search demand tends to peak during spring and dip slightly during early summer, before a second peak in late summer, etc. With what you know about your industry already, you might think that you know all the important holidays in events. But when you break down the...
For example, feature summer clothing on your Australian site during the autumn/winter season in the US Use relevant images, symbols, and colors that resonate locally. Here’s a very specific example of what we mean. Let’s look at ecommerce store and fashion giant, H&M, which features the...
Increased new users by 91% during peak summer seasons. Increased traffic to the main Services page by 25.30% Year-Over-Year Increased traffic to the contact us page by 138% Increased traffic to the Contact Us page by 394.59% over the last 3 months Increased Google Organic Traffic by ...
So by focusing on user experience, you won’t just improve your brand perception and conversion rates; you’ll also attract more visitors in the first place. 18. SEO optimizes your site for mobile Mobile devices account for almost 60% of all web searches and roughly 40% of online ...
Conducting test and learn, and increasing conversion rates or customer satisfaction as a result of your tests, can have a massive impact on the bottom line.” Where do you recommend that SEOs get started with test and learn? “Before you even get to the test and learn approach, the main...