In either case, the site’s bounce and conversion rates will be negatively affected. The consequences for search engines can be equally catastrophic: they’ll be unable to associate the old site’s pages with those on the new site if the URLs aren’t identical. Ranking signals won’t be ...
Ad Extensions: Take advantage of ad extensions such as site link extensions, call extensions, location extensions, and callout extensions to enhance ad visibility, provide additional information, and improve click-through rates. Ad Testing: Continuously test different ad variations, headlines, description...
Here is an example that Dan Shure used: Avinash’s title tag is optimized for SEO and click rates. It’s optimized for SEO because of the keywords “digital marketing,” and it is optimized for click rates because of the words “change or perish,” which are very emotional,wouldn’t you...
Seasonal keywords are keywords bound to a specific time of the year (summer/winter, holidays, annual events). Look at the keyword garden pool in the screenshot above. There are natural spikes during the summer period and lower interest in the winter. You should consider this when creating ...
Click-through rates go up. Relevancy signals get stronger. Before you know it, you’re on Google’s good side. 2. Visitors Stick Around Longer and Engage More Pogo sticking? Thing of the past. When search engines list the most accurate page, searchers find exactly what they’re looking fo...
Then you can see that search demand tends to peak during spring and dip slightly during early summer, before a second peak in late summer, etc. With what you know about your industry already, you might think that you know all the important holidays in events. But when you break down the...
Microdata is often used to create rich snippets in search results, which can enhance visibility and click-through rates. Mirror website Mirror website is a duplicate of another website, typically hosted on a different domain or server. Mirror sites can be used for various purposes, such as ...
We’ve also added a dark grey line that represents the overall trend in DMOs’ clickthrough rates for these keywords over this period (not its absolute value, which does not correspond to the axis on the left). We would expect CTR to rise when the green rankings growt...
For example, a keyword like “industrial HVAC system” has a much narrower target audience than a broader B2C term like “red summer dress.” The former will have a lower search volume than you’d expect for a DTC term. Lower conversion rates Because the B2B decision-making process is ...
Tailor Content to Regional Interests: Focus on activities or concerns relevant to the location, such as ski conditions in winter or wildfire precautions in summer. Use Local Data: Incorporate visitor statistics or regional insights, such as the most popular attractions during different seasons. ...