Digital solutionsPurpose Value-based selling (VBS) is increasingly a key success factor in business to business (B2B) settings, but its relationship with digital solutions selling (DSS) has not been explored. This study aims to develop a motivation-opportunity-ability (MOA)-based model that shows...
Forrester’s 2021 B2B Buying Survey reveals that the number of self-directed buying interactions is greater than the number of human interactions (15 and 12, respectively). And in a recentarticle, McKinsey & Company shares that 71% of buyers are willing to spend more than $50,000, with ...
So you can get an awesome new website and email marketing all in one. 3. Boost your reach with supporting channels Selling a digital product is just like selling a physical product. That means you need to market them to enhance the visibility, reach and engagement with your target audience...
Social selling is a digital marketing approach that businesses use to engage with potential customers, build relationships with them, and encourage them to buy. Selling on social media is not just limited to paid ads or unsolicited DMs. Most successful brands on social media don’t always go in...
Live selling is a method of selling products and services directly to customers in real-time. It is commonly used by companies that sell products and services online, such as webinars, seminars, and workshops. Live selling involves engaging potential customers by speaking to them in real-time ...
With a shift in societal values and a confinement period, due to the coronavirus outbreak at the beginning of 2020, which led many to reume their shopping online, many French consumers have turned to a second hand market. Vinted.fr, a growing second hand fashion platfrom has asserted itself ...
How To Find Your Target Audience On Social Media from Tom Abbott, CSP Are you looking to reach many of your ideal target customers on social media? Want to learn how to increase sales using digital marketing, internet marketing, online marketing and social media marketing? Learn the 3 rules ...
Today's B2B customers are emulating B2C trends and transitioning their buying into online and mobile environments. There is a major shift from traditional activity of exploring print catalogs and talking to sales representatives, to starting the digital
Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but these steps can increase the chances of your program being taken seriously, and getti...
Director of Marketing & Sales, Restore Naturals Products LLC Austin, Texas Selling on Alibaba.com since 2021 We're cultivating and growing relationships with these companies that we would have never had exposure to if it wasn't for Alibaba.com. ...