B2B marketingDigital marketingInsightsLiterature reviewPurposeThis study aims to analyze the available literature on the use of digital marketing in a business-to-business (B2B) context. It identifies gaps in the current research knowledge and proposes a research agenda for scholars and practitioners....
In this article, I will explain why a digital marketing strategy is essential for all businesses. If you're looking for an introduction to the scope of digital marketing and what should be included in a plan, see my post explainingWhat is Digital Marketing. Regardless of the...
ForB2B marketersto get in front of the right professionals, they need to leverage B2B digital marketing strategies that enable them to efficiently target their brand’s ideal accounts. With a long B2B sales cycle, the right B2B digital strategy will ensure your ads lead to meaningful conversions....
We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than it is now to create a digital marketing strategy template so you can plan, manage and optimize your o...
A well-rounded digital marketing strategy encompasses multiple channels. Generally speaking, most brands use a combination of social media, email, and SEO, among others. The specific channels that work for your brand largely depend on your target audience, your budget, and your business goals. Her...
WHO WE ARE LOOKING FOR • 3+ years’ experience in marketing for a B2B company, or B2C firm. • Experience developing and coordinating digital campaigns. • Good knowledge of all different digital marketing channels. • Good knowledge and experience with online marketing tools and best prac...
A digital marketing strategy is dynamic; it changes over time. Review your strategy frequently, evaluate the results, and make appropriate improvements to reflect shifting consumer trends and behavior. B2B Digital Marketing Strategy For B2B businesses, a successful digital marketing strategy involves a ...
7. Affiliate Marketing Affiliate marketing is a cost-effective online strategy where companies compensate affiliates for promoting their brand, sales and driving website traffic. Example:Affiliates can use their blogs, websites, and social media profile to promote the company’s products and earn comm...
With a digital marketing strategy, you gain the clarity to confidently lead your organization to growth and success. You’re not just in the driver’s seat—you’re setting the pace. Risdall has a keen understanding of who we are, where we have been, what we have gone through, and most...
This popular digital marketing strategy template will give you a structure for applying the RACE Framework to help you rapidly create an integrated digital marketing plan for your business. Access theFree digital marketing plan template The RACE Framework ...