[科学的广告].Scientific.Advertising.(美)克劳德·霍普金斯.英文文字版 Scientific Advertising by Claude Hopkins
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第1段：Scientific publishing has long been a licence to print money.Scientists need journals in which to publish their research,so they will supply the articles without monetary reward.Other scientists perform the skilled and specialised work of peer review also for free, because it is a central ...
Combining the advantages of gentle WFE evaporation and multiple theoretical plate packed columns to separate heat sensitive components close in BP, these systems have solved and commercialised some of the most difficult distillation operations. Pope is the world leader in this...
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This book is aptly titled; Hopkins finally brought order and science to the "black art" of advertising and promotion. There's more real-world wisdom in this fast-reading little book than you'll find in a whole bookshelf of college marketing texts. Of course, the language and idioms have...
A' Scientific Product Award winners are eligible to obtain the A' Scientific product Prize which includes public relations, advertising and promotion services. A' Scientific Product Award winners are given a broad logo license to promote their scientific products worldwide as award-winning scientific ...
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